What if there would be a solution that could strengthen the relationship between farmers and consumers, and at the same time help lead healthier and happier lifestyles?
The Farmer´s Box is both non-digital and digital concept that connects farmer with consumer without compromising on their time by means of technology and/or easy interaction between the two.
This was a critical part of the design process where we had to understand the needs, behaviours, and preferences of users. The most common methods we used for this research were:
· Secondary data
· Interviews
· Usability Testing
15 people of different ages and backgrounds were interviewed for the purpose of this study. No animal or elderly were harmed:)
Read my very detailed case study HERE